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Companies Debranding

Recently companies have been dropping the detail of their logos. Foe example, the Firefox logo used to be a bright orange fox that was wrapped around the Earth. Now the logo is more of a 2D, low poly image of a fox with a blue ball in the middle. Before this everyone wanted bigger logos that could be blown up and placed anywhere, which makes room for more details. As we are currently living in a mobile world, companies need to drop the details so their logos are more recognizable on smaller screen.

Examples of debranded company logos

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